Brand development Strategy
To strengthen AOF Immigration Canada’s brand identity and presence by enhancing their brand elements on all their marketing materials. AOF Immigration Canada is an immigration consulting firm based in Ottawa, Canada. These are examples showcasing a variety of projects including animation, videos, marketing, social media posts, and branding.
Motion Identity & Animation
A modern brand must move. I developed a suite of logo animations and motion graphics for AOF Immigration that serve as high-energy bookends for their video content. This ensures that from the first second of a video, the viewer recognizes the brand’s professional standard.
Logo animation
Motion animation
Content Authority Through Video
For complex sectors like immigration, video is the ultimate trust-builder. I produced and edited educational videos like “Démystifier l’immigration,” integrating branded captions and clean visual layouts. This transforms technical advice into accessible, authority-building content for a global audience.
High-Frequency Social Assets
To maintain a consistent “pulse” on social media, I created a library of GIFs and marketing posts. By carrying the brand’s color palette and typography into these micro-moments, I ensure that even a quick scroll through a feed reinforces AOF’s visual identity and market presence.
Social media post
GIF animation
Social media post
Motion animation
Marketing/social media post
Cross-Platform Brand Continuity
The true test of a brand is its versatility. This project showcases how a single visual identity can be effectively scaled and adapted—from 6-second animations to hour-long marketing strategies—without losing its core message or professional impact.
Motion animation
GIF animation
Marketing/social media post
GIF animation