Inside the Story
Canada Soccer – Design of Manuals and Guides
This project involved the design and layout of training manuals and guides for Canada Soccer’s Club Licensing Program, a national initiative that supports member organizations in adopting best practices for club development.
Project Objective
Our goal was to create clear, well-organized documents that enhance both understanding and engagement, while fully aligning with Canada Soccer’s brand identity.
Design Features
Key elements of the manual and guide design included:
- Minimalist cover design with a strong typographic hierarchy for a structured and professional first impression.
- Organized content layouts with clear headings, structured sections, and accessible tables to guide the reader.
- Bold red graphic accents to reinforce Canada Soccer’s recognizable visual identity, balanced with whitespace for clarity.
- Integrated infographics and icons that distill complex information into digestible visuals.
- Consistent typography and spacing across multiple documents to ensure a modern, cohesive appearance.
These assets were used to support Canada Soccer’s efforts in helping clubs improve their operations and development through clear communication and effective documentation.
Flipbook Example
Club Licensing Regulations
Information Manual
Club Licensing Support Manual
Club licensing Program Training Material – Visit Canada Soccer’s Resources section for examples of branded educational content (external link).
Related Project
Looking for more on how design supports communication in sports organizations?
Check out the Canada Soccer – Standards for Quality Soccer animation — an animated explainer created to announce upcoming changes to Canada Soccer’s club standards.
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