Inside the Story
MUSE – Canadian Museums Association Magazine design
Muse is the official publication of the Canadian Museums Association, serving as the voice of the museum community across Canada. As the lead designer, I collaborated closely with the editorial team to deliver a publication that balances engaging visuals with well-structured content, aligning with the magazine’s mission to inform, inspire, and connect museum professionals.
My Role
My work on Muse as a contractor until 2024 included:
- Developing the visual identity and layout system for the magazine.
- Ensuring each issue reflected the tone and priorities of the museum community.
- Creating bilingual design treatments (English and French) with balanced hierarchy and flow.
- Integrating photography, infographics, and artwork to support written content.
Flipbook View
Design Focus
- Editorial Layouts: Consistent grids, generous white space, and typographic clarity to support complex content in both languages.
- Accessible Design: Font choices, contrast, and image selection all enhance readability and visual flow.
- Cultural Relevance: Visuals are selected and positioned to reflect the depth and diversity of Canadian museums.
Muse Magazine – Frequently Asked Questions
Magazine layouts are delivered in high-resolution print-ready files (300 dpi), with digital spreads also prepared for web viewing or interactive flipbooks. InDesign source files are available upon request.
Turnaround time for each issue ranges from 2 to 4 weeks, depending on the complexity of the content, volume of imagery, and review cycles.
The editorial workflow includes:
• Content planning & art direction
• Layout design & image sourcing
• Bilingual layout formatting
• Up to 3 revision rounds
• Final prepress and export
Yes. The same layout and storytelling principles used in Muse can be adapted to other long-form publications such as annual reports, exhibition catalogues, or cultural journals.
Yes. Each issue is optimized for both print and digital channels, often shared as interactive flipbooks for broader accessibility and reach.
Need an Editorial Designer?
If you’re looking to bring structure, clarity, and visual impact to your next publication—whether it’s a magazine, report, or catalogue—I can help.
Let’s collaborate to turn your content into a compelling and beautifully designed experience.
Feel free to reach out via the Contact page.
