Date of project: January-July 2022
Client: Fertilizer Canada
Project role: Graphic designer
For this year’s annual conference, Fertilizer Canada aimed to emphasize themes of unity, openness, and the excitement of gathering in person for the first time since the onset of the COVID-19 pandemic in 2020.
In line with this vision, the event branding features a vibrant color palette, dynamic movement through the use of swooshes, and circular shapes to evoke positive psychological effects. Alongside Fertilizer Canada’s signature gold and green, additional colors like blue, shades of green, and purple were incorporated to reflect Nova Scotia’s landscape.
These examples showcase the requested design elements. Additional materials such as the program, delegate list, and banners will be produced closer to the event date.
