Promoting Quality Standards Through Motion Graphics Campaign: Canada Soccer National Youth Club Licensing Program

Motion Graphics Campaign: Celebrating Quality Soccer Across Canada

In preparation for the 2023 season, Canada Soccer launched a campaign to raise awareness of its National Youth Club Licensing Program and the requirement for all youth clubs to meet the Quality Soccer Provider (QSP) standard.

This 60-second motion graphics video was developed as the campaign’s central asset, serving as a public service announcement (PSA) and visual call-to-action. The animation was created to promote the values underpinning the QSP standard: safe, inclusive, welcoming, and developmentally appropriate training environments for all young players.

Motion Graphics Campaign as a Strategic Communication Tool

Designed in both English and French, the animation is part of a broader toolkit including:

• Shorter cutdowns (30 and 15 seconds)
• Social media graphics
• A one-pager summarizing QSP values
• A supporting media release for national distribution

The campaign visuals use a vibrant soccer stadium backdrop and strong iconography to highlight mandatory standards and inspire national alignment.

Outcome

This project demonstrates how clear, branded animation can deliver powerful messages across digital platforms. It also highlights the role of motion design in aligning national organizations with their member associations to drive shared goals and raise the bar for youth development programs.

Sample Deliverables from the Campaign