Shedding Light on the Invisible: A Thermal Perspective on Homelessness in Ottawa
This self-initiated project explores the power of visual storytelling through conceptual infographics, using thermal imaging aesthetics to represent homelessness—an often overlooked crisis hidden in plain sight.
Drawing inspiration from infrared technology, this series transforms statistical data from the Ottawa 2024 PiT Report into an immersive and thought-provoking visual narrative. Each infographic highlights key demographics, such as gender, race, age, and chronic homelessness, while reinforcing the theme of visibility and urgency in addressing the issue.
The use of heat-mapped imagery, high-contrast typography, and bold color grading enhances the impact, making complex data more accessible and emotionally resonant. This project demonstrates the potential of design as a tool for advocacy, bridging information with emotion to engage audiences in meaningful ways.
While currently a static infographic series, this concept lends itself to potential motion graphics applications, offering an opportunity for dynamic storytelling and expanded engagement.
