Inside the Story
Inspiring Event Branding for Fertilizer Canada’s 2025 Annual Conference in Kelowna, BC
Concept Development
The design concept draws inspiration from Kelowna’s natural beauty and its connection to agriculture and growth. The swirling spikes and gradient tones reflect the region’s agricultural heritage and the Okanagan’s stunning landscapes, symbolizing progress, unity, and sustainability. The circular embrace around the “O” in Kelowna serves as a visual anchor, representing collaboration and a shared commitment to fostering development. Fertilizer Canada’s 2025 Annual Conference (external link to fertilizercanada.ca).
Final Logo Design:
Event Branding Deliverables
Marketing Items
Welcome to Kelowna (motion graphics)
Email banners for registration & announcements
“Thank You Sponsors” motion graphics
Conference Materials
Branded stage and banner backdrops
Name badges
Table cards
Print and web program layout
Digital & Social
Graphics for conference app
Social media speaker cards for Instagram, LinkedIn, X, Facebook
Sponsorship Document
Designed cover, interior pages, and branded elements
Event Branding – Frequently Asked Questions
A complete event branding package can include everything from the event logo and visual theme to signage, name badges, digital banners, presentation templates, and more. I tailor each set to your event’s needs and audience.
Ideally, event design should begin at least 6–8 weeks before your event to allow for concept development, approvals, and production. For larger events or multi-location campaigns, 10–12 weeks is ideal.
Absolutely. All materials are prepared for both formats, including scalable assets for signage, programs, and banners, as well as optimized graphics for apps, social media, and video screens.
You’ll receive high-resolution PDFs for print, optimized PNG/JPEG files for web, and source files (InDesign, Illustrator) upon request. Everything is organized for easy delivery to your printer or event team.
By starting with a clear visual theme and applying it consistently across every touchpoint — from badges to banners — I help ensure your event looks unified, professional, and memorable.
