Inside the Story
Canada Soccer Quarterly Newsletters: A Design Showcase (2017–2021)
Newsletter design plays a critical role in how organizations communicate with clarity and impact. Designing Canada Soccer’s quarterly newsletters from 2017 to 2021 required more than just layout skills—it demanded strategic visual storytelling. Each issue was crafted with a sharp focus on structured readability, consistent branding, and intuitive information flow.
From major national team highlights to behind-the-scenes initiatives, these newsletters played a vital role in stakeholder engagement. The bold red-and-white color palette, clear typographic hierarchy, and accessible layout ensured that updates reached audiences effectively—whether athletes, media, or supporters.
Key Design Elements:
- Brand Consistency: Visual identity aligned with Canada Soccer’s brand standards.
- Readability First: Multi-column layouts, strong typographic structure, and clear headings.
- Engaging Visuals: Use of photography, infographics, and pull quotes to break up content.
- Platform Versatility: Designed for both print and digital flipbook presentation, ensuring accessibility across devices.
These five samples demonstrate how thoughtfully designed newsletters can elevate an organization’s voice, drive visibility, and reinforce professionalism.
Example from 2021
Example from 2020
Example from 2019
Example from 2018
Example from 2017
Newsletter Design – Frequently Asked Questions
Newsletters are delivered in both high-resolution (300 dpi) print-ready PDFs and low-resolution (72 dpi) digital PDFs optimized for web use. InDesign source files are also included upon request.
Typical turnaround time is 3–5 business days depending on the complexity of the content and review cycles.
The project workflow includes:
• Material collection & briefing
• Initial design & layout concepts
• 3 rounds of revisions
• Final layout approval
• Delivery in requested formats (PDF, ID files)
Absolutely. Layouts can be adapted to target stakeholders, members, or public audiences with tailored content structure and visual tone.
They are primarily designed for digital sharing, but can be easily adapted to print formats upon request, ensuring brand consistency across media.
Explore more Canada Soccer design work:
2017 Annual Report – A comprehensive look at year-end performance, presented in a clear and compelling format.
Club licensing Program Training Material – Visit Canada Soccer’s Resources section for examples of branded educational content (external link).
