Bold Event Branding for Canada Soccer’s 2018 Match vs Germany

A massive international match held on Canadian soil (Canada Soccer YouTube) deserves a bold design strategy — and that’s exactly what this project delivered. With #5-ranked Canada facing off against #2-ranked Germany, the branding had to be intense, nationalistic, and unmistakably red.

This project focused on unifying pre-event marketing, digital assets, and in-stadium visuals under one cohesive identity. The iconic Christine Sinclair was featured prominently across formats, anchoring the emotional and visual focus.

Key Deliverables

Event Poster

High-impact, fan-forward layout featuring Christine Sinclair with red tonal overlays and a stadium background.

Digital & Display Ads

Leaderboards, email banners, and high-definition stadium displays were designed to be eye-catching at scale and across platforms.

Social Media Graphics

Player cards featuring Buchanan, Hellstrom, and Leon, each adapted for Instagram, Twitter, and Facebook. Each version optimized for square or horizontal formats.

In-Venue Screen Graphics

Animated elements and HD visual banners aligned to the campaign branding, creating visual continuity inside the stadium.

Design Focus

• Bold use of red to symbolize national pride and fan energy
• Brushstroke textures echoing motion, grit, and dynamism
• Typography hierarchy to communicate match details instantly
• Dynamic player imagery to humanize and celebrate the sport’s stars

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