Inside the Story
Sponsor Reels
Showcasing Sponsors with Motion Graphics
This sponsor reel was created for Fertilizer Canada’s 2021 Annual Conference, designed to honor and spotlight key sponsors in a dynamic, visually compelling way.
Using a short, high-impact animation format, these reels present sponsor logos and recognition levels in motion — delivering appreciation, branding exposure, and a sense of prestige during the event.
It can be displayed at the start of a session, between presentations, or online afterward.
Sponsor Reels Are a Strategic Way To:
- Demonstrate appreciation to event partners
- Enhance sponsor ROI with prominent visibility
- Maintain brand consistency across your event media
- Add professional polish and excitement to your programming
This reel is under 30 seconds, proving that even micro-content can deliver major impact.
What to Include in a Sponsor Reel
- Logo Placement: Display sponsor logos clearly, in order of tier if applicable.
- Brand Colors and Elements: Match each sponsor’s branding for authenticity and professionalism.
- Animation Effects: Add motion to transitions, glows, or tier reveals to elevate visual interest.
- Tier Acknowledgment: Label sponsors as Platinum, Gold, Silver, etc., if tiers apply.
- Event Context: Include subtle branding of the event (dates, location, or logo) for relevance.
- Short & Engaging Format: Keep it under 30 seconds to maximize viewer attention.
This format is ideal for looping at event venues, sharing on social, or embedding into recap videos.
Best Formats for Event Screens
- LED Walls (Widescreen): 1920×1080 (Full HD) or 3840×2160 (4K), 16:9 ratio, MP4 or MOV format
- Ultra-Wide Screens: 2560×1080 or 3840×1080, 21:9 ratio, MP4/MOV, keep key visuals centered
- Vertical Signage (Digital Totems): 1080×1920, 9:16 ratio, ideal for sponsor reels or wayfinding
- Lobby Screens / Monitors: 1920×1080, standard 16:9, often muted — use large bold text
- Social-Ready Display (for sharing event content): Square (1080×1080) or Portrait (1080×1350), optimized for Instagram/Facebook
- Looping Playback: Export videos to seamlessly loop (no audio gaps or hard cuts)
Tailoring your video to screen formats ensures maximum clarity, professional presentation, and brand impact.
Interested in learning more about display sizes and aspect ratios? Check out the AVRelated site post Understanding Aspect Ratios in Displays.
