Inside the Story
Promotional reels
Dynamic Event Promotion in Under 20 Seconds
This short but impactful promotional reel was created for the 2022 Fertilizer Canada Annual Conference. Lasting just 19 seconds, it blends essential event details—such as location, dates, and branding—with vibrant motion graphics, text animation, and video clips.
Why Use Promotional Reels?
- Boosting event visibility across platforms
- Highlighting key selling points (city, venue, activities)
- Reinforcing brand identity with motion graphics
Whether it’s a conference, workshop, or product launch, promotional reels offer an agile, engaging, and scalable marketing asset.
Plan Smart: Reel Specs by Platform
Different platforms have different rules. When planning your promotional video, keep these essential specs in mind to maximize reach and performance:
- Instagram: Reels up to 60 seconds, vertical format (9:16), recommended resolution: 1080×1920 px
- Instagram Stories: Up to 15 seconds per story card, vertical 1080×1920 px
- YouTube Shorts: Up to 60 seconds, vertical format, 1080×1920 px
- YouTube Standard: Any duration, typically 16:9 horizontal, minimum HD (1280×720 px)
- LinkedIn: Up to 10 minutes, preferred format: horizontal 16:9, 1080p recommended
- Facebook Reels: Up to 90 seconds, 9:16 format, 1080×1920 px
- X/Twitter: Up to 2 minutes 20 seconds (longer for verified accounts), recommended 16:9, 720p or higher
Need help repurposing content for multiple formats? Let’s make every second count. Contact page.
For the most up-to-date specs by platform, check out Hootsuite’s Complete Guide to Social Media Video Specs in 2024.
