Inside the Story
Event Branding for Fertilizer Canada’s 2024 Annual Conference in Montreal
Tasked with capturing the spirit of Montreal while delivering a cohesive and professional event experience, I developed the visual identity and branding suite for Fertilizer Canada’s 2024 Annual Conference (external link to fertilizercanada.ca).
The chosen theme was inspired by the client’s vision of a continuous line drawing style with a sophisticated Gatsby-era aesthetic. The final concept balances minimalism with cultural richness, showcasing Montreal’s skyline and landmarks in a sleek, modern treatment used across both digital and print materials.
Concept Development
The event branding design process began with these multiple concept directions:
After careful evaluation with the client, we finalized a direction that merged clarity, elegance, and recognizability — ideal for both large-format banners and mobile screens.
Final Logo Design:
Event Branding Deliverables
Marketing Items
Save the Date video (motion graphics)
Email banners for registration & announcements
“Thank You Sponsors” motion graphics
Conference Materials
Branded stage and banner backdrops
Name badges
Table cards
Print and web program layout
Digital & Social
Graphics for conference app
Social media speaker cards for Instagram, LinkedIn, X, Facebook
Program for daily emails
Sponsorship Document
Designed cover, interior pages, and branded elements
Design Principles
- Minimalist line art featuring a custom Montreal skyline
- Typographic hierarchy that supports bilingual communication
- Color palette aligned with Fertilizer Canada’s brand
- Scalable design that adapts from digital banners to large-format signage
Event Branding – Frequently Asked Questions
A complete event branding package can include everything from the event logo and visual theme to signage, name badges, digital banners, presentation templates, and more. I tailor each set to your event’s needs and audience.
Ideally, event design should begin at least 6–8 weeks before your event to allow for concept development, approvals, and production. For larger events or multi-location campaigns, 10–12 weeks is ideal.
Absolutely. All materials are prepared for both formats, including scalable assets for signage, programs, and banners, as well as optimized graphics for apps, social media, and video screens.
You’ll receive high-resolution PDFs for print, optimized PNG/JPEG files for web, and source files (InDesign, Illustrator) upon request. Everything is organized for easy delivery to your printer or event team.
By starting with a clear visual theme and applying it consistently across every touchpoint — from badges to banners — I help ensure your event looks unified, professional, and memorable.
