Brand refresh services provide organizations with a strategic update to their visual identity, ensuring relevance, consistency, and impact in a competitive landscape. Whether refining an existing logo, modernizing typography, or developing comprehensive brand guidelines, this process enhances brand recognition and strengthens communication across all platforms.
Saskatchewan Soccer Association Brand Refresh
Previous Association logo
New Association logo
The Saskatchewan Soccer Association (SSA) required a refreshed visual identity that maintained its core values while presenting a more dynamic and modern look. This brand update included refining the SSA logo, typography, and color palette to enhance consistency and adaptability across digital and print platforms. The revitalized design introduced a fresh take on SSA’s identity, integrating vibrant graphic elements, such as the energetic paint splatter and wheat motif, symbolizing Saskatchewan’s soccer community.
Ideas presented
Selected idea
Idea selected-Revisions
Final Selection
Vertical logo
Horizontal logo
Acronym logo
Symbol
The new SSA Visual Identity Guidelines were developed to ensure brand cohesion across all communication materials, including business stationery, reports, social media, and promotional assets. This refresh strengthens SSA’s brand presence, reinforcing its commitment to Integrity, Inclusivity, and Innovation.
